In a recent article, I read about the importance of public relations professionals harnessing the power of technology. They discussed how it been difficult winning potential clients over with the importance of it. A lot of companies are old-fashioned and are reluctant to change. They don’t realize that integrating technology could do them a world of good. When you use technology, your world is opened up to essentially everything. When you use technology, you have access to social media outlets which is the go to these days. The job of the PR professional is to convince your client that using technology is worth their time and money. You have to show them that the time and effort is going to balance itself out in the long run in return for followers and getting your message out possibly worldwide. To me, it’s a no brainer. It could be the fact that I’ve grown up in the age of technology, but I think that technology in the workplace is a fantastic asset. It’s important to be up to date on which platforms are popular at the moment. Using technology is not only fast but incredibly effective. Your business could go from small to global overnight if you’re catchy enough. Who wouldn’t want to utilize technology?